Zone Marketing Manager

Job description

KEY ACCOUNTABILITIES:

1. 参与制订national marketing plan

1) Participate in annual long range strategic planning ( 3-year plan)

2) Participate in annual marketing tactical budget plan ( 1-year plan)

2. 通过对区域市场,竞争环境及相关政策的分析,结合中央市场部的产品策略,制订区域产品发展策略

1)区域内市场分析,竞争环境分析,政策法规分析

2)完成区域各产品的战略发展计划

3)对区域资源分配给出建议

3. 整合产品及各Area的资源,带领区域市场团队制订并执行产品区域市场计划,在区域中树立赛诺菲的品牌

1)利用品牌间在市场的整合,在区域内建立多品牌的联合推广

2)根据区域发展情况, 与各区域总监及销售团队积极沟通,整合资源建立跨区域的品牌推广

4. 加强在Zone KOL的管理,有效支持品牌在区域内的推

5. 与政府事务,商务,医学等部门沟通,确保产品策略执行中各相关问题的解决,达成预定目标

1) 与相关部门合作,组织定期的沟通与反馈

2) 推动多部门的合作,确保产品达成预订目标

6. 领导和发展区域市场团队, 提高团队的专业技能

1) 辅导发展下属的工作技能

2) 下属的绩效管理

JOB-HOLDER ENTRY REQUIREMENTS:

Education:

College Degree or Above

·  Medication, marketing, commerce preferred

Experience & knowledge:

·  At least 5 years Experience in multinational pharmaceutical industry
·  At least 3 years sales force management experience or local marketing experience

Core competencies:

·  Strategic thinkin
·  Analytical
·  Leadership
·  Team work spirit
·  Good communication skills ( written and spoken)
·  Proactive and independent attitude
·  Good interpersonal skills

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.