Digital Marketing Coordinator

Job description

Marriott International is the world's largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you?

Desired profile

Qualifications :

Purpose of Role

Manage all online marketing campaigns and social media initiatives for the hotel. Plan and execute marketing campaigns at property level.
The core function of this role is to optimize all online marketing tools, execute advertising campaign, manage CRM system, and create contents for all online channels (including but not limited to brand websites, social media channels, and third party platforms)

Responsibly Description

- Create individual marketing plans for the hotel to drive revenue across all

online segments. Work with Marcom team, B&F team, and other departments
to ensure smooth executions.
- Be the champion of all Social media channels (facebook, Instagram, Linkedin,
LINE, etc )
- Write creative contents/copy and create assets in different formats (photo, IG
stories, and video clips)
- Execute online advertising campaigns and Key word campaigns
- Explore innovative communications channels and new platforms
- Monitor Marriott/W Hotels' major marketing channels, sister properties'
channels, and competitors' channels to understand all the current activities.
- Audit third party online platforms, including Klook, EZtable, Funnow and more
- Conduct monthly and quarterly analysis on digital marketing performance,
share results with concerned departments.
- Work with media agency on media buying and posting
- Scout for key opinion leaders (KOL) and influencers, building relationships for
possible collaborations

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.