Digital Creative Intern

Job description

Description

POSITION DESCRIPTION:
This internship will support the Bath and Body Works digital marketing team on existing digital marketing programs to include email, display, paid social, search and affiliates as well as patterning in the social and mobile space. The position will be full-time (40 hours/week) starting in June.

RESPONSIBILITIES:
• Provide weekly patterning reports and insights on key social platforms as well as mobile initiatives by competitors
• Provide weekly patterning for digital marketing and email for key competitors
• Help support online advertising campaigns and key marketing projects
• Help identify emerging sites and marketing initiatives to drive innovation
• Participate in brainstorming meetings for new digital marketing initiatives and projects
• Develop a recommendation for innovation into a new channel and/or existing channels for an end of internship presentation
• Helping identify insights from various data sources (e.g., email subject lines, Facebook posts, text keywords)
• Other projects to be assigned as needed

Qualifications

QUALIFICATIONS:
• Working towards a Bachelors degree in Marketing or related field
• GPA at least 3.0
• Active interest in social networks and the digital space
• Must be able to work full-time (40 hours/week) during summer internship
• Fluent in MS Office programs; Working knowledge of Excel (including formulas) & PowerPoint
• Possess excellent communication and organizational skills; Attention to detail is required
• Possess high initiative and ability to work independently as well as in a team
• Ability to manage multiple projects simultaneously
• Interested in and passionate about Retail
• Proven track record of leadership in community and/or student organizations

LOCATION/TRAVEL: Columbus, Ohio (No travel required)

Please Note: This job description is not intended to be a complete list of all responsibilities, duties or skills and due to the changing nature of the job is subject to review and change at any time, with or without notice.

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.