Global Marketing Intern (m/f)

Job description

Job Number

2768636

Business

GE Healthcare

Business Segment

Healthcare Ultrasound

About Us

GE Healthcare provides medical technologies and services for better patient care, to increase efficiency in the health care sector. In Germany the business unit of General Electric Company is present with around 1800 people at 11 locations. The German organization is managed centrally from our customer center in Munich. Apart from pure sales and marketing locations GE Healthcare also has production and development sites in the areas of Life Sciences, Medical Diagnostics, Diagnostic Cardiology, Healthcare IT solutions as well as C-arm X-Ray systems.

GE is committed to taking on the world's toughest challenges. In order to fulfill that promise we rely on a culture of leadership, diversity and inclusiveness. We aim to employ the world´s brightest minds to help us create a limitless source of ideas and opportunities. We believe in hiring talented people of varied backgrounds, experiences and styles... people like you.

Posted Position Title

Global Marketing Intern (m/f)

Career Level

Co-op/Intern

Function

Marketing

Function Segment

Administration and Support

Location(s) Where Opening Is Available

Germany

City

Munich

Postal Code

80807

Relocation Assistance

No

Role Summary/Purpose

Starting February 2017, we provide a 6-8-month internship in our global Marketing department, Ultrasound IT, in Munich with focus on digital marketing and market research. We develop intuitive, easy to use software solutions for doctors worldwide. You will primarily work on international digital marketing projects, as well as customer research.

Essential Responsibilities

Digital marketing

·  Work on selected digital marketing pilots, e.g. Search Marketing, Communities Management, online co-marketing with partners

·  Website support for multiple countries

Product Demo Marketing Programs

·  Create up-to-date demo versions of the newest software previous to latest product versions

·  Identify customer needs and define & implement interactive guide

Market research and customer understanding

·  Work with global marketing leadership to define, set-up, execute and analyze global customer research

Desired profile

Qualifications/Requirements

·  Business studies with Marketing focus; alternatively: Study of digital media / digital marketing (preferably experience with standard CMS solutions, web-design and/or Adobe Flash-related projects, Search Marketing, Social Media Marketing)

·  Experience with digital marketing (web, video, search marketing, metrics, etc) as well as desktop publishing and/or general graphic design-related software

·  Market research knowledge and experience

·  Quick learner of new software

·  Fluent in English, Germans skills are a plus

Desired Characteristics

·  Experience in the software market is an advantage

·  Experience with Adobe Captivate is an advantage

·  Experience with Adobe InDesign is an advantage

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