Principal Product Manager, Advertising Measurement

Job description

DESCRIPTION

Amazon is one of the world’s most highly trafficked sites. Advertising helps customers find the right products and service to our customers. The Advertising Measurement team leads a global cross-channel attribution program which uses state of the art econometric methodologies and engineering technology to deliver solutions to our multi-billion dollar marketing programs.

You will partner with our Research and Engineering Leaders to define the overall product to build a big data marketing analytics stack. You will create the product vision for the solution, lead the requirements engineering effort, and partner with modeling and engineering teams to drive implementation. You will set the product strategy, plan and prioritize delivery, and drive adoption across marketing channels. You will work with and help mentor a team of extremely talented machine learning scientists and software engineers.

Specifically, you will be responsible for the below:
· Establish product to use customer data to perform multi-touch attribution for advertising campaigns for all countries where Amazon has a presence
· Requirement process starting from customer interaction and ending with formal requirements
· Liaison effectively between business and finance stakeholders and technical teams delivering the product
· Engage with channel specific teams to drive consensus on the solution approaches and drive adoption of products and models that the team builds
· Partner with engineering teams across Amazon to leverage the unique Amazon eco-system to enable on-demand measurement using state of the art engineering
· Partner with our economist team to leverage unique Amazon data assets to do attribution modeling using state of the art econometric methodologies for causal analysis
· Engage with internal leaders and the media agency to identify key product issues and opportunities and build product roadmaps to drive value for internal customers

This is a hands-on leadership role and the candidate is expected to not only set the vision, but also to role up their sleeves and do the necessary business analysis/user story creation as and when needed to realize the vision. The successful candidate will be a daring hands-on self-starter, comfortable with ambiguity, humble to seek feedback and learn from junior team members, bold to think big, has solid attention to detail and believes in challenging himself to raise the bar continuously.

Desired profile

BASIC QUALIFICATIONS

Ready for the challenge? This is what we are looking for in broad strokes.
· Bachelor’s degree in engineering (CS, EE, Systems)
· Minimum 10+ years of product development experience
· Strong organizational skills and expertize in using project management tools
· Proficiency in Excel (pivot tables and charts), Tableau or similar data analysis tool.
· Proven ability to communicate clearly with executive customers.
· Experience as product or program manager within Agile/SCRUM enterprise-scale software development environments
· At least 2 years of past software development experience is required for this role.
· Ability to write requirements to demonstrate the needs of technical and non-technical product users.
· Experience working with a globally distributed teams and drawing efficiency from round-the-clock operations.