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Nordics Markets Manager at MEETIC

  • CDI
  • Paris (Paris)
  • Master, Titre d'ingénieur, Bac +5

Description de l'offre

Ensure Match and OurTime remain insight driven services with local customers at the heart of everything.

Take responsibility for the overall go-to-market strategy : development of the annual Integrated Market. Plan as well as the monthly tactical planning of activities and business reviews.

Take responsibility of true local market knowledge and develop a unique holistic view of what's happening in the market. Be ready to do recurring deep dives in to market performance
Drive monitoring and Analysis of market performance based on Trending of KPIs and internal datas, Competition benchmark, Business and Category Development.
Secure a continuous monitoring of the local market competitive environment; Product, app stores, business performance, SoV, new market entries, etc.

With both internal Acquisition team and external media agency make sure acquisition strategic briefs and monthly planning are in line with your Market Plan. Create contacts with local external partners.

Execute and amplify the HQ-aligned brand strategy across all channels both external and internal, ensuring consistency

Creative Planning & Execution - management of the creative implementation process from toolkit to execution, measurement of campaign performance and optimization.

Manage the adaptation and delivery of master creative across all hub markets including TV, radio and out of home plus assets to support video campaigns
Be the guardian of brand tone of voice and ensure that all communications appropriately reflect tonality and ensure teams comply and have access to brand assets (logos, campaign images, brand book)

Work alongside Product & CRM to ensure customer insight continues to lead product and to be compliant with our brand guidelines and vision.

Branded content, Influence & Social Media +Testimonials,

Management of PR local agency

Spokeperson for the markets' brands

Management & Development of an Event Manager.

Profil recherché

Skills and Experience:

Fluent English and Swedish

Work in the Nordics many years or Native from Nordics

Higher studies in Marketing, Bac +4/5 in business school, you have at least 7 years of experience in a similar position. Mobile experience is desired

Good knowledge of the local media landscape

Consumer marketing in a fast moving business

Good analysis skills using business metrics

The use of insight and data in consumer led marketing


* The ideal candidate will of course demonstrate all of the above skill and experience, but most importantly they must be passionate about our vision and what we do every day as a business: bring people together.

* They must have a genuine interest in the category and be committed to understanding what makes dating and relationships work across Nordics, as well as how we as a business can help people be more successful at dating.}

À propos de Wonderleon

Expand your career, join the European tech! Our companies are recruiting: Meetic is looking for a Nordics Markets Manager based in Paris.

Meetic / Match Group is a full dating service company, leader in its sector and a European business reference. With more than 350 employees, each of them is driven by the same goal: to give singles the opportunity to meet people they would not have otherwise!
Convinced that its future is in Europe and elsewhere, Meetic has joined the US group IAC / Match.com in 2011 and since then, the company is developing every day its ability to innovate and improve its services in an international context.

Environment:

Located in the European headquarters in the center of Paris, the European Markets team is a multinational team in charge of in-markets efficiency. Ensuring that we deliver the right service on each market, this team works closely with the Acquisition and Brand teams bringing them local lenses to reach prospects and customers.

We are looking for a Markets Manager (M/W) who will lead the Nordics Region

The Nordic Markets Manager defines marketing plans in its country and works to implement it with the various departments with whom he worked in close collaboration and which provides the roadmap and all creative assets, products and CRM.

Attached to the European Markets VP, the Market Manager is in charge of bringing local lenses to the strategy and action plans

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