OES REGIONAL OPERATIONAL MARKETING MARKETER HF - Valeo service - Rüsselsheim - Wizbii

OES REGIONAL OPERATIONAL MARKETING MARKETER HF

  • Durch Valeo service
  • V.I.E.
  • Dezember 2018
  • Rüsselsheim (Deutschland)
  • Master, Titre d'ingénieur, Bac +5
  • Marketing
2018-09-18T13:55:22+0000

Job description

Entreprise: Valeo Service
Valeo is an automotive supplier, partner to all automakers worldwide. As a technology company, Valeo proposes innovative products and systems that contribute to the reduction of CO2 emissions and to the development of intuitive driving.
Valeo Service, Valeo's aftermarket activity, sells a wide range of products and top quality services (catalogues, marketing tools, training and diagnostic tools) to car dealerships, spare parts distributors and independent garages in more than 100 countries around the world. Constantly striving to guarantee optimal satisfaction, Valeo Service offers to its customers, full professional support for both technical and sales matters
Poste et missions:
- You are the specialist reference in the region for OES market information(size, trend, SOA and market shares as well as customer strategy in OES specific developments)
- You define the regional marketing plan to fuel Customer Development Plan
- You implement Category Management activities and you deliver Trade Marketing Operations
- You co-pilot with sales team the sales evolution analysis and you drive Marketing corrective action plans
Responsibilities:
I. Leader for Market data and Benchmarks
- You collect data, develop and Maintain Product & Market expertise in the region (market size, trend, customer needs)
- You assess Valeo and Competitors Market Shares, Strength and Weaknesses, Threat and Business Opportunities
- You characterise OES Customers strategy & positioning on their market
- You identify benchmarks (Customers, Automotive aftermarket and other Markets)
- You define marketing contact matrix and develop local intimacy with customer
II. Pilot Marketing Operations in the Region
You build Marketing Plan for the region to fuel the region Budget and MTP
- You formalise marketing operational roadmaps per customer to fuel CDP
- You analyse monthly sales, compare with the Market and propose corrective actions
- You identify and propose plans for growth opportunities (Quotas conquest, OE innovation, New products, New service) and for profit increase (Price management from Initial OES price to EOP, EOC and All Time Need, Product mix optimization)
III. Deliver marketing plan as defined
- You prepare trade marketing packaged solutions to support sales CDP in Region (Training, Network animation and Promotion tools)
- You adapt central proposals to the region for local deployment (smartphone applications, webinars, demo material...)
- You prepare and ensure Valeo OES presence to regional automotive fairs and Techdays and support Account Managers in Customer special events organization
Profil:
Minimum 2 years experience in Automotive Aftermarket and in B-to-B trade marketing.
Your key competencies are:
- Business intelligence and Customer orientation
- Interpersonal skills and Communication
- Team player
- Proactivity, autonomous and creativity
Languages:
- German bilingual
- English Fluent
Other specifications:
Driving licence necessary
Professional trips on local markets
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