Data Scientist (Data Driven Marketing Team)

Job description

Data Scientist - Data Driven Marketing (DDM)

About the role

The DDM Data Scientist is responsible for providing insights to the cross-functional business teams leveraging a variety of internal and external data sets, and advance analytic techniques to create value. This role will also interface with multiple stakeholders and teams on a consistent basis to deliver analytic outputs.

Responsibilities

Build and extend deep learning solutions which drive business growth

Provide Data and AI Statistical models and how they apply to digital and media development

Build statistical modeling and predictive analytics solutions to improve precision marketing performance especially more accurate business forecast and faster than today

Build machine learning systems to understand the cross-channel media and digital ecosystem

Transform data into insights which provide very clear direction to stakeholders on what actions are needed to drive data-driven marketing transformation in the business.

Expert and go-to person on data analysis towards brands and brand execution teams

Data analysis of ad hoc requests

Ensuring standardisation, quality and best practices in analysis and reporting

Skills and Experience

Master's degree in a related field (e.g., Applied Science, Data Science, Computer Science, Mathematics, Statistics, or another analytical field)

2+ years data science experience

Expertise in Machine Learning (ML), Data Science, AI, and Data Mining is required.

Expertise in Data Wrangling, Engineering, Exploratory data analysis using statistics and programming

Expertise in ML algorithms is required

Expertise in building models using Python, Spark, Scala, SQL, R

Active listening skills and deep analytical ability are required

A passion for excellence and exceeding customer expectations is required

Experience in working within a marketing/business intelligence environment

Ability to use data visualisation techniques to tell a story and be able to articulate findings to senior business stakeholders

Experience driving business value from consumer insight

Experience introducing new (digital) services or capabilities at a major organisation

Passion for the digital world and its implications for business

Self-driven and motivated to add value to the team

Experience in working in teams yet autonomous able to work with high levels of trust

Interfaces

Primary delivery responsibility to both Global Divisions & assigned regional (market / cluster) brand teams (squads)

Deliver multiple projects simultaneously; time and resource is managed by DDM Audience Activation Lead

Work with other Digital Hub roles to ensure that all outputs are delivered on-time and in line with internal customer requirements