Offers “Unilever”

Expires soon Unilever

Consumer Data Governance & Excellence Lead

  • Durban (eThekwini Metropolitan Municipality)
  • Marketing

Job description

MAIN JOB PURPOSE:

Overview:

Digital is changing everything about how consumer goods companies go to market.

Data Driven Marketing at Unilever does not mean creating niche, highly-targeted activities. Rather, it is the delivery of mass personalised communications, using multiple messages to increase relevance and impact amongst various sub-segments. It is founded on each market having a clear data strategy, with each brand having a clear audience segmentation strategy, and these being used to inform the creation of programmatic media campaigns with highly relevant and effective creative assets. Activities will be key drivers of data acquisition and eCommerce growth, while also re-invigorating brands' equity. Over time this will lead to an increased emphasis on performance marketing and may -in some cases – lead to one-to-one marketing.

With the expansion in scope and depth of our data driven ambition and the increased focus by regulators on data privacy, we need specialist resources who will support markets in driving global and local standards on data collection, privacy related obligations, and establish an authentic source of the consumer data inventory in the market. We also need to drive our Consumer Data Governance and Excellence Maturity Programme which ensures that markets meet standards on data collection, quality, privacy, sharing, storage, and retention.

The ideal candidate will possess a working knowledge of consumer data related challenges in a marketing context i.e. data collection, consent and preferences management, data storage, sharing, data marketing and retention. He/she will work with markets, technology teams, and legal teams, to ensure that consumer data governance standards are implemented to the highest level in local markets.

The opportunity:

The cluster-based data governance and excellence lead will ensure that the markets are able to collect and use rich, relevant, and legally compliant data for marketing. The candidate will act as the conduit between Global Consumer Data Governance, Global Privacy Legal, and local market-based Data Governance Leads to ensure that global standards are deployed within marketing processes, technology eco-systems and third-party processing activities. The candidate will support the cluster and markets by establishing and maintaining the following capabilities:

JOB SUMMARY

· Drive Standards and Best Practise:
· Adapt and customise global data governance and privacy standards for local markets to meet local regulations and local marketing goals;
· Build a clear view of data ownership in the market, which clarifies the roles and responsibilities of data custodians, processors, analysts, advisors, users, and third-party providers;
· Work with global teams (Data Governance, Privacy, IT, ETS, UC) to create repeatable processes and tools which can be leveraged by markets.
· Act as the champion for driving global capabilities and tools.

· Develop Privacy and Governance Controls:
· Determine specific technical controls required to protect data from accidental or deliberate misuse;
· Analyse and evaluate new data processing activities from a privacy and data optimisation perspective;
· Work with local data leaders to frame and shape a data strategy with specific inputs on governance controls.
· Support markets to overcome challenges and open opportunities to drive data-marketing locally.

· Advisory and Ongoing Support:
· Provide expert technical and procedural advice and solutions to data governance and management challenges.
· Analyse upcoming regulation with global and local privacy teams and legal teams to determine the risk assessed position for compliance;
· Act as a main point of contact for data governance issues to the centralised business, decentralised businesses, and for e-commerce ventures.

· Ongoing Compliance and Governance Monitoring:
· Support in establishing a market-based data governance forum for each allocated market which will drive continuous governance and ownership of data;
· Conduct a data governance maturity assessment regularly and drive markets to meet or maintain a higher level of maturity (minimum of Gold).
· Develop and maintain an maturity status of the markets and produce reports for the Data Governance Working and Steering Group;
· Conduct regular training programmes and workshops with marketers in markets to improve capabilities for collecting and using consumer data.

KEY REQUIREMENTS

· Relevant Degree or equivalent
· 3 - 4 years of experience in working within digital and data marketing functions ideally in monitoring and reporting performance
· Understanding of consumer data and its use in Data Driven Marketing, and the technologies which underpin it
· Understanding of the end to end Consumer Data Lifecycle: data collection, profiling, cloud storage, CRM platforms, and architecture
· Technical understanding of Digital platforms (i.e. web, social, mobile)
· Understanding of privacy issues and data marketing technologies and solutions.
· Working Knowledge of data protection and privacy and new laws and regulations including the GDPR, e-Privacy Directive, etc.
· Working knowledge of Data Security and its application within a marketing business
· Strong project management skills
· Ability to coordinate and collaborate through a virtual organisation
· Excellent verbal, written and presentation abilities.

APPLICATION PROCESS:

Online Application >> Online Digital Interview >> Face to Face Interview >> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required to be considered. Your application status should read “Application Completed”.
Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.

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