CMI Connect Assistant Manager – Europe

Job description

Connect (media insights) Assistant Manager-Europe

Salary: Up to £39,500 plus benefits
Location: Leatherhead

Benefits: BUPA, Pension, Bonus, Free Gym, Staff Shop, Shares

Background:

At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. The Media Landscape is changing every single day with new evolving touchpoints redefining the way we need to engage and communicate with our consumers. We need the help of experts to help guide Unilever brands from Foods to Personal Care on how to navigate between TV, print, radio, Facebook, Instagram, Youtube (etc.) The successful candidate with be key point of contact for the UK&I business, the CEE and southern Europe business. You will have the opportunity to pilot and lead the learning agenda of the UK&I market, our biggest EU market as well as support the very dynamic CEE region!

Key focus areas for this role are:

This role will develop and integrate:
· consumer insights on how people use media platforms and consume content and advertising on those platforms,
· media channel and multi-platform insights that define the role of each media channel

and 3) consistent measurement of media campaigns that enable the ability to analyse and extract learning that will drive business value and improve media investment and performance

As brands invest more money in digital, mobile, and video, you will be responsible for understanding how to measure new and emerging media platforms, the role they play within the entire media mix and how they deliver against brand measures and return on investment. You will be part of the extended Connect team across the world to develop and embed measurement tools and best practices. You will also work very closely with internal Media business partners and external Media agency partners on upfront communications planning, research agendas, and measurement solutions.

This role is a wonderful opportunity for anyone with a deep interest in media & digital transformation. This is a fantastic opportunity to help the business navigate the ever-changing media landscape, pilot new media innovations and inspire change in the business.

Job Summary:

· Responsible for leading Connect agenda for UK&I, CEE and Southern Europe
· Partner with local CMI teams and media teams to lead big strategic media understanding, priority initiatives, lead measurement of these and land key media insights in the category.
· Be the expert on “all things media” for your markets-across brands and translate this expertise into easily understandable recommendations for non-media experts
· Develop learning and thought leadership on what works/doesn't work, best practices, etc. Partner with Analytics to understand return on investment drivers of the category.
· Partner with the media agency/media team to understand global campaign/brand performance/drivers.
· Partner with the People Data Centre to understand social listening/impact of influencers/etc.
· Lead Live Optimisation of global campaigns in partnership with media, content specialist and the PDC. Be fully involved in real-time marketing and precision marketing campaigns.
· Lead specific workstream within Connect e.g.
· Consumer Journey work for the market in partnership with CMI Business Partner.
· Integration of learning into the communications strategy planning/channel allocation process).
· Digital measurement and benchmarking reporting
· Embed insights across the CMI community as well as Marketing and Media.
· Build and develop relationships within the global-wide Connect team and across key business partners within Media and CMI.

Key Requirements:

· Personal real passion for media/digital.
· 3-5 years CMI / research experience, preferably within Media Insights / media research
· Prior media team experience is an advantage
· Strong project management skills: Ability to manage multiple projects in a dynamic / always evolving environment and prioritise workload as requests will likely be more than resources allow.
· Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision making; communication skills both written and verbal.
· Comfortable working with data (analysis and interpretation).
· Comfortable working as part of a virtual and global team.
· A teammate; collaborative, accountable, open minded who likes to work in rapid and agile way.

Company Overview

Unilever is a global dynamic FMCG company in the UK and Ireland. We are already on target to achieve our huge ambition to double the size of our business globally whilst reducing our environmental impact. We are growing our business and also doing what is right for our consumers, community and environment. We are developing brands for people's lives today and for the changing environment tomorrow - making sustainable living commonplace.

Working at Unilever means that you get to take part in this exciting journey and work with amazing people who are really passionate about our large portfolio of famous brands. We want to improve billions of lives and you too can join us in making a sustainable difference.

Application Process

Online Application >> 1st Interview >> 2nd Face to Face Interview >> Job Offer

Please note: As part of the job application, you will be asked to complete a brief online application form. Completion of the form is required in order to be considered. Please allow yourself enough time to complete the application form as when filled out partially or not at all it may adversely affect the progress of your application. Please be aware that you will have to complete the form at once as you will be unable to return to it later.

Unilever is an equal opportunity employer