Assistant Regional Brand Manager - Food

Job description

MAIN ACCOUNTABILITY :

Innovation Development:
· Develop an in-depth understanding of local markets, consumers and shoppers – the business environment in which the brands compete including category segments, channels and target audience.
· Analyze available information, identify gaps, trends and opportunities to propose and create suitable innovations for the target market (market sizes, price per sku, pack sizes, etc).
· Help the creation and implementation of market research plans to prepare and validate the product launch.
· Help lead cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project implementation in countries
Communication Development:
· Work with agencies to create engaging communications to excite consumers to try the new innovations
· Identify and implement ways to bring brand purpose alive to consumers in a meaningful way
Innovation Tracking & Optimization:
· Help understand key obstacles and triggers for successful launches and –where necessary- fine tune the mix and the strategy accordingly, always keeping one single brand globally.
· Monitor and review effectiveness of project implementation and brand performance, to propose and implement corrective actions
Project management:
· Building project networks and defining key milestones, following up with team members.
· Work as the interface between the global team and local teams

RELEVANT EXPERIENCE REQUIRED:
· Degree with at least 3-5 years marketing experience
· A passion for developing brands, Digital, Activation and Unilever
· Experience with complex innovation projects
· Positive, assertive yet empathetic leadership, with exceptional ‘soft skills' to enable delivery through high degrees of collaboration and partnership, especially among our countries; agencies and multifunctional teams
· Extremely high commitment to work with many and different projects, learn fast and deliver quickly.
· Experience with working in regional or global teams
· Fluent in the English language