Stage - Assistant(e) Marketing lancement d'offre - Bac+5 (38 Eybens) H/F
Stage Grenoble (Isère) Marketing
Description de l'offre
Title: Marketing Assistant – Customer Launch support of a system offer
1- Mission:
- Responsibility of the Launch deliverables for End 2018 (60%)
Based on the Launch Plan defined by the Project Marketing leader, detailed follow-up of all deliverables for the Launch for End 2018 per type of internal and external customers with internal Marcom and technical people
- End Users: collaterals, web campaigns, etc.
- Integrators (panel builders, contractors) : collaterals, trainings, helping tools for integration
- Specifiers: collaterals, trainigns, helping tools for design
- Sales people: trainigns, demos, collaterals
- Technical support: training
Responsible for the planning and follow-up of the execution
- Put in place a process for information collection after the launch (30%)
- Test deliverables with sales and selected customer before production to fine tune and have powerful messages
- put in place a follow-up dashboard of customer resutls :
- for sales
- for qualitative feedback to fine tune the value proposal
- Support on market studies for further innovation in next Launch waves (10%)
- support to organize focus groups with customers, organize web surveys
- Investigate more in details new opportunities of value creation with Augmented Reality (AR)
Profil recherché
Qualifications :
- Education: Master Marketing, Ideally in digital Marketing
- Languages:
English: mandatory
French: mandatory (many interaction with French, Blegian and Swiww FO)
- Computer skills:
Familiar with Web 2.0 tools
Good level in MS Excel & Power Point
- Interpersonal skills:
open to an international environment
Ability to take easily contact with customers & international colleagues