Assistant Trade Marketing Manager

Job description

1) Overall

·  Own and lead execution of trade and shopper marketing plan in line with the category and company business plan & strategy
·  Be an active ambassador of trade & shopper and work effectively with both internal & external stakeholders

2) Trade Planning & Implementation

·  Responsible for driving and owning the Master Cycle Plan;
·  Sales – ensure execution with excellence
·  Marketing – ensure marketing materials are delivered on time and align with trade expectations
·  To be part of the team to own and drive the implementation of Account Standards for key channels aiming at delivering excellent execution covering elements such as MSL, Display, Detailing
·  Responsible for planning of actionable in-store solutions based on a clear understanding on shopper behaviors within the category/channel, also responsible to drive implementation/execution and continuously review the effectiveness
·  Lead the presentation of monthly cycle bulletin and channel updates to sales team, working closely with sales team, by ensuring priorities are well communicated and executed
·  Responsible for generating compelling retailer selling deck (for any marketing campaign/NPD/EPD) to develop winning strategies for our brands vs. competitions
·  Responsible for preparing and implementing any NPD/EPD trade plan and follow through the whole process
·  Responsible for all internal & external processes related to regulation approval (ZINC/MAB), budgeting & costing (PR & PO), and POSM budget management
·  Responsible for pre and post ROI calculation of trade activity and capturing learnings of what works/doesn't work to improvise future activity

3) Reporting & Analysis

·  Responsible for updating the CHC Monthly Dashboard on a monthly basis
·  Identify and understand any operational gaps, provide key findings and proposed solutions to business issues for further alignment with management team
·  To be the key contact person of Trax to facilitate and drive implementations.

B) Key Relationships

Country: Trade Marketing Head /Sales/ Marketing/ Controlling/ Supply Chain/ Accounting/ Procurement/ Information systems/ Medical/ Legal/ Regulatory/ Customer Service/ Communications

External: Customers (Key Accounts & Distributors)/ Merchandising Agency/ Advertising & Research Agencies / Medical Advertising Board (MAB)

C) Ideal Experience

·  Prior working experience in Trade Marketing / Marketing / Sales in FMCG/OTC Healthcare industry
·  Dynamic, results-oriented & self-driven individual with \'hands on\' style
·  A team player
·  Able to work independently with minimum supervision
·  Having sense of urgency & business-oriented
·  Adaptable to a fast-paced, high-growth, changing environment
·  Excellent interpersonal and communication skills

D) Required qualifications

·  Tertiary qualifications are essential, preferably in Business with Marketing major; alternatively a science / pharmacy degree or equivalent.

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.