Assistant Manager, National Media & Performance Marketing

Job description

  

The story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 7,500+ colleagues of 90 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison’s heritage by pushing the boundaries of creativity. 

OBJECTIVE :

 

Reporting directly to Senior Manager, National & Performance Media, the Assistant Manager, National & Performance Media will actively participate in the development and implementation of a holistic media/ECRM strategy. Working closely with stakeholders across the business to implement performance marketing programs, financial reporting, and media/ECRM analysis to strengthen ROI and engagement.  In addition, this person must have a deep understanding and knowledge of email, digital and performance marketing strategies and optimizations. They must be team player who is highly adaptable with strong initiative and the ability to handle multiple tasks simultaneously while managing a small team.

 

KEY RESPONSIBILITIES :

 

360 Media Strategy

 

·  Full competency on all media channels (digital, OOH, social, etc.) and the ability to evaluate media plans against strategy as well as efficiency/strength
·  Understanding of luxury media landscape and consumer behavior 
·  Assist in crafting the strategy on how to use marketing channels to drive revenue and client engagement, as well as retain active clients and reengage inactive clients

 

Performance Marketing

 

·  Deep understanding of performance marketing channels: (Search, Social, Remarketing, emerging channels)
·  Secondary display, search, social and web analytics expert on the team
·  Assists in strategy plans and performance across all performance channels for all campaigns, including always on programs (ie. Paid Search)
·  Partners with Ecommerce Teams to improve SEO on site to improve non-paid channel performance (ie. Natural Search)
·  Develop a partnership with the ecommerce team to better improve the customer experience from media to site as well as increase online sales through lower sales funnel conversion-driving media strategies
·  Aid in the digital channel approach to targeting & segmentation strategy, align with globally Cartier and Richemont standards as well as discovering new opportunities for customer learning
·  Help manage the media testing roadmap; inclusive of Attribution modelling, Marketing Measurement, Partner performance, technology and ad format betas and brand/conversion lift testing
·  Understand how to create detailed performance analysis; outlining campaign and channel trends, highlighting successes and culminating improvement to be implemented

 

Budget & Forecasting

 

·  Plan and forecast online performance of all digital channels, measuring back to Ecommerce business goals and performance
·  Assist in the management the full Media and Digital Marketing budget, aligning across all team members and partnering with Finance/Cartier HQ teams to maintain balanced financials quarterly
·  Attend monthly meetings with Finance teams to assess pacing, delivery of timely Light updates to HQ, year-end accruals
·  Liaise with internal and external partners on billing processes, making sure all records are correct and up-to-date
·  Maintain Bumblebee (Media Planning Tool Expertise) keeping it up-to-date and in line with Cartier HQ guidelines, working across all team members to guarantee accuracy

 

ECRM Management

 

·  Aid in the development of the eMail Marketing strategy and technology; improve the current structure, outlining future enhancements and seeking to grow the overall program to be more customer centric and performance driven
·  Familiar with email development, coding and deployment, inclusive of the planning of the email calendar and development of new programs
·  Support CRM Coordinator with the development of a strong relationship with email partner (ie. Epsilon) working to streamline workloads and processes
·  Partner on the transition to the new CRM agency, ensuring the scope of work is to the level of expected, trainings are conducted and processes put in place for campaign management
·  Work to integrate Salesforce Marketing Cloud into the Media and ECRM programs, working cross-functionality, both locally and internationally, to implement multi-faceted customer journeys

 

Team Dynamics

 

·  Develop working relations with the media agency (Mediacom), developing new ways of working and process improvements
·  Strengthen the relationship with key partners Google & Facebook through frequent meetings and discussion on media plans/business goals

 

EDUCATION :

 

·  Bachelor’s degree required; a background in marketing, consumer behavior or analysis is preferred.

 

REQUIRED EXPERIENCE :

 

·  Minimum 3-5 years full-time work experience performing campaign management, finance and analytics at a media agency, market research, consulting firm.
·  Previous experience within luxury or retail industry a plus.

 

TECHNICAL SKILLS / ABILITIES :

 

·  Media experience along with digital knowledge including web, mobile and social media. Experience working in digital development environments and applying best practices.
·  Team player with strong interpersonal, writing and presentation skills.
·  Experience in a cross-functional team environment. Attention to detail with the ability to handle multiple tasks simultaneously.
·  Expert MS Excel skills is a must including Pivot Tables, connecting to external data sources and financial modelling. Candidate must have experience working with large data, reporting databases and have the ability to sort, analyze, import, export, clean data, and work with pivot tables.
·  Previous experience with web measurement technologies & ad platforms required:
·  ESP (Preferable: Saleforce or Epsilon)
·  Ad serving platforms (e.g. Sizmek )
·  Google Analytics / Search Ads 360
·  Must be a self-starter, entrepreneurial, resourceful and comfortable working in a fast-paced team environment where self-sufficiency is essential.