STUDENT BRAND MANAGER (with Distribution Partner)

Job description

Gagra+ Ltd is the Distribution Partner for Red Bull in Georgia. Our Student Brand Managers (SBMs) are responsible for building a local face of our global Red Bull brand on their respective university campus. They bring the brand to life by implementing the Red Bull marketing mix and increasing product availability and distribution on their campus. Their main objective is to integrate Red Bull into the student lifestyle through the planning and execution of marketing activities, initiatives and projects that are targeted towards university students.

En 1987, Red Bull no sólo lanzó un nuevo producto, sino que creó y lideró una categoría completa de productos - las Bebidas Energéticas. Red Bull emplea actualmente a más de 11.500 personas en más de 171 países y vende más de 6.000 millones de latas al año. El mundo de Red Bull es el lugar para que pongas en práctica tu talento y tu pasión, para desarrollarte y para tener impacto. Descubre por qué somos diferentes.

·  LugarTbilisi, Tbilisi, Georgia
·  Tipo de puestoPart-time
·  OrganizaciónOptima + Ltd

Áreas en las que utilizas tus fortalezas

(todas las responsabilidades en las que podemos confiar que lo harás bien)

Ampliar todasReducir todas
·  CUMPUS MISION

Identify key groups we must win on campus

Build a campus plan that ensures strong impact on the total student audience throughout school year in accordance with the national business plan, engaging new users and diverse groups on campus via the following tactics:

Driving trial on a daily basis via one on one seeding and coordination of Wings Team Sampling missions as appropriate, with a focus on core consumption occasions: Study, Sport and Party

Building image via Red Bull owned events, brand personality hacks and sharing Red Bull properties via social media

Integrate our product and brand with student Big Moments, unique to campus experiences and selected third party events

Drive visibility and availability of the product by placing POS and passing on sales opportunities to our commercial team

Develop relationships with campus opinion leaders to build brand loyalty among a variety of groups on campus

Build relations with and secure coverage of RB properties via the campus media (if applicable)

Adhere to event/activity/training guidelines to ensure quality execution in aspects of the role

·  PRODUCT AND BRAND EXPERTS

Act as a Red Bull ambassador at all times: always professional & courteous to consumers/campus contacts/authorities

Become a credible product and brand expert: know the product ingredients and brand values

Identify relevant image & usage occasions: incorporate brand & product knowledge into an ambitious campus plan

Develop and maintain a working knowledge of Red Bull properties and athletes

Maintain knowledge of global, national and regional events and initiatives

Build brand awareness via social network sharing of relevant Red Bull content.

·  SALES SUPPORT

Assist local sales team to ensure perfect distribution and visibility on campus

Visit local accounts to check stock and point of sale displays, communicating back to our local sales team

Identify distribution opportunities on and around campus

Routinely work with sales team to open new accounts and support sales drives and national campaigns

·  MANAGEMENT AND ADMINISTRATION

Ensure a constant flow of new ideas on Red Bull's online collegiate portal (RBU) - the online home of the SBM program

Consistent, accurate and professional reporting of own SBM activity via RBU

Monthly reporting of current campus distribution as well as top sales opportunities on and around campus

Aid in recruitment and training of potential SBMs

Be able to identify future Wings Teams Members and exchange contact information for CCM

Identify future mission opportunities on or around campus and share relevant information with CCM and Wings Team Captain

Tu experiencia incluye:

(desempeño probado en)

· 
Entrepreneurial mindset

· 
Creative and innovative thinking

· 
Passionate and energetic personality

· 
Strategic thinking with a proven ability to deliver

· 
Strong written and verbal communication

· 
Project Management skills

· 
Thorough knowledge of their university campus and infused in Student life on campus

· 
Friendly, open-minded and approachable

· 
Professional and autonomous

· 

Currently in 1st or 2nd year of University
Otras oportunidades en un área similar
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WINGS TEAM MEMBER (with Distribution Partner)

En tu carta de presentación, por favor especifica por qué tu experiencia es relevante para el puesto al que estás aplicando en Red Bull. Nos gustaría conocer tu estilo personal, lo que te hace vibrar y por qué crees que tu próxima oportunidad está aquí con nosotros.