Trade Marketing Executive CHS

Job description

Auto req ID: 217366BR

Job Description

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
·  Responsible for identifying and capturing incremental volume & high visibility by marketing at the point of sale.
·  A key interface between sales & marketing delivering trade marketing expertise to develop, implement & track strategies in order to meet Company targets.
·  Supports delivery of sales targets by creating customer-focused activity programs and delivering to the field the necessary selling tools to elevate execution standards.
·  Day to day supervision of AOP, Promo and Trade Marketing calendar implementation
·  Development of new ideas in order to support channel growth
·  Design W2Ms for every NPD and other initiatives
·  Preparation and implementation of “equipment placement annual plan” through design of equipment and budget spend planning cycles
·  Preparation of merchandising instructions
·  Conduct field visits in order to gather feedback regarding the current field activities, as well as collecting data behind the creation of new projects
·  Analyze the effectiveness of trade marketing programs, proposing marketing ideas and plans that reflect the company’s image and aims.
·  Timely propose and take quick action to address problems arising in connection with the achievement of sales targets ("stock & volume") when is necessary
·  Performs other tasks based on manager instructions

Qualifications/Requirements

·  Education: University degree, preferably economics/business management
·  3-5 years of functional experience
·  Effective interpersonal skills
·  Language: Excellent command of written & spoken English
Relocation Eligible: Not Applicable
Job Type: Pipeline