LVMH - Business Development Manager Northeast Region - Chandon and Estates & Wine

Job description

Company : Moët Hennessy USA
Business group : Wines & Spirits
The Business Development Manager is driving the Brand/Category Business in his local Market by implementing the Brand/Category Strategy across channels and battlegrounds to deliver Growth in Value and Equity.
Business Ownership:
>  Own, drive and evaluate Brand/Category Strategies in local market (white eagle, Champagne Strategy)
>  Analyze performance of respective brand/category. Develop KPI's by program with Sales team
>  Recommend corrective actions to Sales and Brand teams, while seizing additional opportunities, within Brand guidelines
>  Serve as the market expert who understands what drives consumer behavior based on different cultural and demographic segments. Use this knowledge to identify and take advantage of strategic program opportunities
>  Understand Competitive landscape & provide effective competition intelligence analysis to Sales and Brand Teams
> 
>  Build relationships with Strategic targeted Trade accounts (On & Off-Premise)
>  Complete Business Reviews (MH, Brand Team, or Distributor)
>  Present Brand Plan to Distributor sales force annually or semi-annually
Financial Responsibility
>  Maximize the value change and allocate resources (A&P/FTT/DPP) across Market/Programs within brand guidelines
>  Build mitigation plans in anticipation of known risks and opportunities emerging from market
>  Monitor level of investment and ROI of brand activations
>  Coordinate with Region Finance to ensure A&P/DPP/FTT budgets are being tracked & controlled,
>  Ensure that the brand/category pricing strategy is being followed. Alert sales and brand teams to any issues and propose corrective actions
>  Determine product allocations priorities, in line with brand/category strategy
Local PR / Events / Education
>  Create and execute Regional Consumer Plans to engage consumers, capturing regional/market-specific opportunities
>  Cultivate and nurture network of local influencers (i.e. press, celebrities, sommeliers, local leaders) for PR and access to and representation at events
>  Represent the Brand/Category through PR and Education activities, leveraging Champagne Specialists, PM's and Ambassadors
o New product launches
o Sales team, distributor, account trainings
>  Implement Social Media Strategy for the local market.
>  Coordinate Maison visits
Trade Marketing
>  Direct Trade Marketing execution along with Market Managers and Distributor teams (including POSM management)
o Implement (through Distributor) merchandising and POSM strategy while localizing tools when appropriate
>  With Sales and trade marketing, develop, track, and implement Distributor incentive

Desired profile

Experience required : Minimum 5 years
Education: Undergraduate Degree required
Languages: English (+ additional language when relevant to the local Market)
Professional experience & know how:
7/10 years of combined Sales / Marketing / Brand management experience.
Balance of Analytical / Commercial Skills required.
Solid interpersonal, Communication and Influencing Skills
Experience working with luxury brands is preferred.
Wine and spirits knowledge and industry experience is preferred