Media Senior Executive，Corporate

Job description

Core responsibilities include :

·  Develop quality reporting capability at corporate level
·  Provide actionable insight from data sets and add value to business by telling story with data to influence stakeholders
·  Ability to use visualization/ reporting tool to demonstrate findings from analysis
·  Leveraging data and analytics to connect the impact of marketing tactics on business and financial outcomes in the short and long term
·  Identify and implement new KPI tracking that align with business directions
·  Producing industry and competitor analysis to help media investment decisions
· 
Confident with the techniques of analysis in large data set, e.g. extrapolation and forecasting techniques, statistical analysis (hypothesis testing, regression)

· 
Ability to communicate models/findings/algorithms clearly to both technical and non-technical audiences

Requirements :

·  Persistent and detail-oriented
·  Good communication skills
·  Problem solving skills and business acumen
·  Least 2-3 years of experience in data related role at brand side or business insight agency

Qualification and Skills:

·  Good writing, speaking and listening in both English and Chinese
·  Experience with Excel, Tableau, Power BI or other reporting tool is required
·  Experience of R or SPSS or Python etc. is plus
·  Experience in advanced marketing analytics project is plus (marketing mix model, attribution, T/B testing etc. )
·  Experience in Ali databanks is plus