junior community and product manager professional products
Bucharest (Municipiul Bucureşti)
Job description
Responsibilities:
· Analyzes local customers/consumer insights, competitors new launches, market share, channels trends
· Tracks promotions (analysis, weekly tracking and sharing of animation and products performance)
· Pilots budget of the brand: new launches/ promotions/ category
· Develops and implements retention and conquest programs for salons and hairdressers
· Works on sales forecast by brand/ sub-brand/ product and phasing, with Supply Planning
· Adapts international assets and content to country, but also creates country specific assets
· Creates sales pitch: story-telling, agency brief, upload on Business Partners devices
· Presents cycle to commercial regional managers, First Level Sales Managers and to salesforce in regional cycle presentation
· Defines social media strategy by network, based on international guidelines and annual brand plan, and analyzes the effectiveness of investment and activity
· Activates online community management to maximize reach and creates content
· Develops understanding of customers/consumers through social engagement & analytics
· Allocates and executes budget for influencer marketing
· Owns and drives value out of consumer CRM and precision advertising
· Engages team members for 360 activation (education, digital experts…)
· Ensures community management
· Captures, selects and approves consumer/ customer generated content to be shared/ published
· Manages ROI and effectiveness of social media investment and activity
Requirements:
• Graduate in marketing or communication
• Min 2 years marketing experience (brand management) or Digital/Social Media
• Brand vision and understanding associated with good product sensitivity
• Analytical skills, including sales forecasting; sense of details
• Experience in collaborative work; ability to form strong relationships with various stakeholders
• Strong digital mindset
• Experience in social media and community management, including influencers
• Strong communication and presentation skills
","datePosted":"2018-10-17T05:27:29","title":"Junior Community & Product Manager - Professional Junior Community & Product Manager - Professional Products in Bucharest | Marketing at l'oreal .aurelia-hide { display:none !important; } L'Oréal | Job Description
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· /* Responsibilities:
· Analyzes local customers/consumer insights, competitors new launches, market share, channels trends
· Tracks promotions (analysis, weekly tracking and sharing of animation and products performance)
· Pilots budget of the brand: new launches/ promotions/ category
· Develops and implements retention and conquest programs for salons and hairdressers
· Works on sales forecast by brand/ sub-brand/ product and phasing, with Supply Planning
· Adapts international assets and content to country, but also creates country specific assets
· Creates sales pitch: story-telling, agency brief, upload on Business Partners devices
· Presents cycle to commercial regional managers, First Level Sales Managers and to salesforce in regional cycle presentation
· Defines social media strategy by network, based on international guidelines and annual brand plan, and analyzes the effectiveness of investment and activity
· Activates online community management to maximize reach and creates content
· Develops understanding of customers/consumers through social engagement & analytics
· Allocates and executes budget for influencer marketing
· Owns and drives value out of consumer CRM and precision advertising
· Engages team members for 360 activation (education, digital experts…)
· Ensures community management
· Captures, selects and approves consumer/ customer generated content to be shared/ published
· Manages ROI and effectiveness of social media investment and activity
Requirements:
• Graduate in marketing or communication
• Min 2 years marketing experience (brand management) or Digital/Social Media
• Brand vision and understanding associated with good product sensitivity
• Analytical skills, including sales forecasting; sense of details
• Experience in collaborative work; ability to form strong relationships with various stakeholders
• Strong digital mindset
• Experience in social media and community management, including influencers
• Strong communication and presentation skills
","locale":"en_GLOBAL","multi_location":[{"country":"Romania","cityState":null,"city":"","latlong":{"lon":26.1025384,"lat":44.4267674},"location":"Bucharest","lon":"26.1025384","state":"","cityCountry":"Romania","cityStateCountry":"Romania","mapQueryLocation":"Bucharest","lat":"44.4267674","stateCountry":"Romania"}],"title":"Junior Community & Product Manager - Professional Products","educationRequired":"Bachelor","postedDate":"2018-10-17T05:27:29","jobSeqNo":"LOREUS27137","ml_highlight":"Experience in social media and community management, including influencers. Min 2 years marketing experience brand management or Digital/Social Media. Tracks promotions analysis, weekly tracking and...","dateCreated":"2018-11-21T15:10:09.366000","cityStateCountry":"Romania","ml_jobExperience":null,"brands":"Redken","frApplyUrl":"http://career.loreal.com/FR/login?jobId=58393","parentRefNum":"LOREUS","ml_skilled_jd":"responsibilities . analyzes local customers consumer_insight competitors new launches, market_share channels trends . tracks promotions analysis, weekly tracking and sharing of animation and products performance . pilots budget of the brand . new launches/ promotions category. develops and implements retention and conquest programs for salons and hairdressers . works on sales forecast by brand/ sub-brand/ product and phasing, with supply_planning . adapts international assets and content to country, but also creates country specific assets . creates sales pitch . story-telling, agency brief, upload on business partners devices. presents cycle to commercial regional managers, first level sales managers and to salesforce in regional cycle presentation . defines social_media_strategy by network, based on international guidelines and annual brand plan, and analyzes the effectiveness of investment and activity . activates online_community_management to maximize reach and creates content . develops understanding of customers/consumers through social engagement & analytics . allocates and executes budget for influencer_marketing . owns and drives value out of consumer crm and precision advertising . engages team_member for 360 activation educating digital experts… . ensures community_management . captures, selects and approves consumer/ customer generated content to be shared/ published . manages return_of_investement_(roi) and effectiveness of social_media investment and activity . requirements . graduate in marketing or communication . min 2 years marketing experience brand_management or digital social_media . brand vision and understanding associated with good product sensitivity . analytical_skills skills, including sales_forecasting . sense of detailing . experience in collaborative_working . ability to form strong relationships with various stake_holder_management . strong digital mindset . experience in social_media and community_management including influencers . communication_skills and presentation skills. ","applyUrl":"http://career.loreal.com/careers/login?jobId=58393","ml_filtered_Skills":null,"jobUniqueIdentifierValue":"58393###en_GLOBAL","location":"Bucharest","cityCountry":"Romania","mapQueryLocation":"Bucharest","category":"Marketing","ml_Description":"Responsibilities . Analyzes local customers/consumer insights, competitors new launches, market share, channels trends . Tracks promotions analysis, weekly tracking and sharing of animation and products performance . Pilots budget of the brand . new launches/ promotions/ category. Develops and implements retention and conquest programs for salons and hairdressers . Works on sales forecast by brand/ sub-brand/ product and phasing, with Supply Planning . Adapts international assets and content to country, but also creates country specific assets . Creates sales pitch . story-telling, agency brief, upload on Business Partners devices. Presents cycle to commercial regional managers, First Level Sales Managers and to salesforce in regional cycle presentation . Defines social media strategy by network, based on international guidelines and annual brand plan, and analyzes the effectiveness of investment and activity . Activates online community management to maximize reach and creates content . Develops understanding of customers/consumers through social engagement & analytics . Allocates and executes budget for influencer marketing . Owns and drives value out of consumer CRM and precision advertising . Engages team members for 360 activation education, digital experts… . Ensures community management . Captures, selects and approves consumer/ customer generated content to be shared/ published . Manages ROI and effectiveness of social media investment and activity . Requirements . Graduate in marketing or communication . Min 2 years marketing experience brand management or Digital/Social Media . Brand vision and understanding associated with good product sensitivity . Analytical skills, including sales forecasting . sense of details . Experience in collaborative work . ability to form strong relationships with various stakeholders . Strong digital mindset . Experience in social media and community management, including influencers . Strong communication and presentation skills.