Digital Optimization Web Manager

Job description

IBM's Digital Center in Cairo is looking for leading experts in online customer experience. Our mission is to implement a consistent web experience management model and optimization capability for the ibm.com site across geographies. As a team we are responsible for the business results of IBM.com: from visits, leads and win revenue, to customer experience metrics like NPS and more.

Responsibilities

As Web Manager you will be managing the web footprint on dedicated MEA countries, being responsible for the discoverability of relevant ibm.com pages in internal search as well as external search.
·  Maintain local web architecture: deploy new pages & updates, plan and implement clean-up & redirects
·  Ensures compliance with Web presence guidelines and he/she is responsible for the integrity of local footprint, on the assigned markets
·  Maintains accurate tagging and tracking hygiene of the pages for the assigned markets
·  Teams with web producers to ensure quality of local linkage, contact module, live chat functionalities
·  Localizes pages and deploys local content
·  Localize SEO strategy from the US and adapt it to local markets. Implement, test it, optimize it continuously.
·  Collaborates with extended digital team to optimize content and navigation for maximum visibility and ranking in all search engines.
·  Accountable for organic visits and ensuring specific audiences reach pages relevant to them
Auto req ID

138120BR
Required Education

Bachelor's Degree
Role ( Job Role )

Performance Marketing Professional
State / Province

AL QAHIRAH
Primary job category

Marketing & Communications
Company

(0040) IBM World Trade Corp - Egypt Branch
Contract type

Regular
Employment Type

Full-Time
Is this role a commissionable/sales incentive based position?

No
Travel Required

Up to 25% or 2 days a week (home on weekends- based on project requirements)
IBM Business Group

DigitalBusGrp
Preferred Education

Bachelor's Degree
City / Township / Village

CAIRO
EO Statement

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
Required Technical and Professional Expertise

·  3 - 5 years of digital marketing, with focus on inbound web marketing
·  Strong understanding of the web information architecture principles- working experience with Content Management Systems (Drupal is a plus)
·  Strong understanding and experience on SEO practices and tools (Brightedge is a plus)
·  Up-to-date with the latest trends and best practices in SEO and measurement
·  Deep digital analytics skills - ability to understand what drives traffic, what good quality traffic looks like and what to do to improve (IBM Digital Analytics, Hotjar would be a plus)
·  Strong attention to detail, analytical and takes initiative to improve performance
·  Agile methodology practitioner
·  Strong communication skills – will be required to work with fellow web managers, as well as the extended web optimization team.
Country/Region

Egypt
Preferred Technical and Professional Experience

Content Management Systems Experience, Drupal is an advantage
SEO experience
Strong digital analytical skills
Secondary Job Category

Performance Marketing
Eligibility Requirements

This role requires fluency in English and Arabic languages.
Position Type

Professional
New Collar Role

Yes