Acquisition Marketing Coordinator - Retail Banking & Wealth Management

Job description

This position is responsible for the development and execution of acquisition programs strategies to deliver significant growth in checking accounts across all consumer segments in the U.S. retail banking organization.

Specifically;

·
Lead the strategy, planning and execution of the direct mail acquisition channel

·
Lead the optimization of other acquisition channels such as the customer referral program and tactical non-digital media activity

·
Ensure all acquisition activities are effectively measured, analyze data trends and insights and provide comprehensive performance reporting

·
Work with business partners to understand business priorities and implement the various marketing strategies

·
Responsible for monitoring and researching external conditions including markets, competitor and market share analysis, demographics and regulations to ensure products, programs, and services meet segment needs

Desired profile

Qualifications :

·  Minimum of 3 years marketing experience or equivalent with a comprehensive knowledge and understanding of direct marketing (specifically direct mail).
· 
Bachelor's degree in marketing or business related field or equivalent experience.

· 
Strong planning, analytical, communications, influencing, interpersonal and project management skills.

· 
Ability to develop effective creative for different campaigns, target audiences and channels

· 
Proven ability to work in a team-oriented environment and effectively influence and communicate across various business lines

EEO/AA/Minorities/Women/Disability/Veterans