Retail Marketing Manager m/w

Job description

POSITION DESCRIPTION:

TMO In-store Deployment Manager (m/w)

MISSION

• DriveSell Out(on the shop floor)

• Focus with our star products on the right customersand on the right points of sales(CBD & ABC stores)

• Mission: Deployment of TM activities in-store (the ‘HOW and WHERE’) in close collaboration with Marketing (responsible for the ‘WHAT’) and the Sales teams:

• TMO in-store leads the field (POSM) merchandising planning & calendars (incl. Ambassadors) => accountable for field deployment (which channel, customer, store…)

• TMO in-store plays a key role in the Customer Business Development (CBD) teams

TASKS :

POS in-storedeployment, merchandising, consumer promotions andtrade catalogues:

• Route-to-market POSM: quantities and timings per customer (ABC)

• Route-to-market trade catalogues: policy per channel and/or customer incl. quantities and distribution

• In-store execution: merchandising planning and field activity calendars

• Recommend and manage tailor-made activities and consumer promotions for specific customers

• Briefing sales teams

• Filter ABC store selection with cost to serve and measure profitability inputs per customer

• Set KPI for shop floor execution, monitor and measure in-store impact (display share, share of POSM, …) and support store selection planning for i.e. store staff recommendation rates

Special placement displays (i.e. branded shop-in-shop solutions) and in-store demo tool projects:

• Route-to-market: logistics, timing

• KPI monitoring / impact measurement of store presence and in-store visibility

• Track progress versus competition and provide inputs to Marketing

• Analyse customer feedback and recommend actions on the most effective way of bringing products in the stores (i.e. space or listing fees etc.)

Ambassadors:

• Deploy ambassadors in the right points of sale and monitor performance (ROI)

• Move ambassadors to more profitable stores if necessary (ROI)

• Ensure performance, education, loyalityand knowledge transfer of and within the ambassador community

• Management of the ambassador agency

• Manage field planning in time and budget

• Set KPIs, monitor and measure sell-out impact

Retailer trade fairs:

• Support sales reps in the organisation (booth development, logistics) of their regional retailer fairs to enable those fairs as “sell-out engagement machines”

• Set KPIs, monitor and measure fair impact on sell-in/sell-out opportunities

COMPANY DESCRIPTION
Electrolux is a global leader in home appliances, based on deep consumer insight and developed in close collaboration with professional users. We offer thoughtfully designed, innovative and sustainable solutions for households and businesses, with products such as refrigerators, dishwashers, washing machines, cookers, vacuum cleaners, air conditioners and small domestic appliances. Under esteemed brands including Electrolux, AEG, Zanussi, Frigidaire and Electrolux Grand Cuisine, the Group sells more than 50 million products to customers in more than 150 countries every year. In 2014, Electrolux had sales of SEK 112 billion and about 60,000 employees. Electrolux has been doing business since 1919. The headquarters are located in Stockholm, Sweden, and the Electrolux share ELUXb is listed on Nasdaq OMX Stockholm.

Desired profile

POSITION REQUIREMENTS:

Your Profile :

• University degree in Business Studies or similar required

• Proven track record in Trade Marketing Operations min. 3 years

• Experience with PoS Sales & Marketing within the electronic consumer goods sector

• Strong commercial acumen skills, strong in identifying upcoming trends in Trade Marketing

Soft Skills:

• Ambitious, motivated, result oriented

• Hands-on mentality, action oriented

• Ability to operate within a complex matrix environment, strong in cross-functional collaboration, team player

• Influencing skills

• Service minded, flexible

• Excellent German and English