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Digital Marketing Expert – Copywriter/Web Content Manager (m/f/d)

  • Munich (Upper Bavaria)
  • Marketing

Description de l'offre

Munich, Bavaria


Full Time





Digital Marketing is the integral part of our launch strategies for all assets and prototypes we produce at the digital factory. The digital copywriter/content manager works hand-in-hand with our project teams and local marketing managers to support the smooth launch of our digital projects. The position ensures that our assets are embedded into relevant and appealing content.

Key Responsibilities
Identify and realize innovative content strategies matching the individual and local product requirements
Collaborate closely with your digital marketing colleagues to ensure that your copy is in line with the overall product and campaign strategy
Support the project teams in creating relevant copywriting briefs and quickly understand project requirements
Create and manage well structured web contents, which are informative to the user and help to drive relevant traffic to the digital assets and products
Support and execute the planning and creation of relevant marketing messages to quickly launch campaigns and increase performance
Consult our project teams to create the right messages and information which are relevant to our users and customers, following a user centred approach
Team-up closely with other subject matter experts, such as SEO, Analytics, UX and Design to create the best customer experience on our websites

Knowledge of online content strategy and creation
Excellent writing, editing and proofreading skills
Research skills (desk research and stakeholder interviews)
Creative mindset
Collaborative spirit
Excellent time-management and organizational skills
Fluent business English (written and spoken)
General knowledge of the insurance industry and corporate environments a plus

Successfully completed a bachelor or master study in marketing, literacy, journalism or related field
3 years of proven experience as a copywriter or related role in an insurance, financial or related business dealing with complex goods and services

Please note that the mandatory application document is the CV, all other files such as Cover Letter for the position, University Transcripts, Diploma and Employer Testimonials/References are advisable and desired by the Hiring Department for a more comprehensive application assessment.


Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 88 million private and corporate customers and more than 140,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers' trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.

Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.

At the core of the Group's strength lies digitalization and its promise of growth opportunities through a ‘digital by default' strategy. Allianz Technology SE is the principal driver behind transforming Allianz into a digital group – a quest to which nearly 7,500 Allianz Technology SE employees around the globe have committed themselves. Allianz Technology SE equips the Group with the most cutting edge digital solutions in the industry, bringing Allianz to the fingertips of its customers. At Allianz Technology SE , innovation is more than a buzzword; it is the business of the day, every day.

We are interested in your strengths and experience. This means that we welcome all applications, irrespective of other characteristics such as gender, ethnic background, origin or any disability.