Digital Experience Marketing Manager (RIA)

Job description

Minneapolis, Minnesota
FunctionalArea

Information Technology
ContractType

Full Time
HierarchyLevel

Professional
Posting

55906214
JobID

C2EBDE1DCF021ED8BDFF72D6D0671CC6
JOB PURPOSE/ROLE

KEY RESPONSIBILITIES

Your responsibilities include:
• Lead planning of digital marketing campaigns and lead generation tactics that exceed client expectations and support business objectives
• Work with Digital Experience colleagues to support and amplify digital strategy
• Partner with internal teams of creative services, analytics, email, search, web, and content experts to create robust campaigns and lead generation strategies
• Build comprehensive campaign strategy documents to set up our creative and production teams to efficiently create great experiences
• Drive digital strategies supporting our Product agenda in partnership with Product Innovation, Distribution Marketing and Analytics as it pertains to our RIAs
• Drive programs through execution partnering with internal resources
• Review creative and production output to ensure it aligns with the strategy, client expectations, and business unit objectives
• Effectively build relationships and act as main point of contact for planning digital programs
• Partner with social media, content manager and web manager to develop thoughtful and engaging content strategies
• Analyze data sources (i.e. 3rd party research, competition, digital trends, past campaign data) to help guide and inform digital plans and educate colleagues
• Work closely with analytics team to create measurement plans and deliver insightful campaign and lead generation reports to clients including, retrospectives, and recommendations on future campaigns based on data driven decisions
• Effectively communicate and advocate for fresh ideas/plans with business partners and gain alignment
• Ability to manage multiple campaigns/projects at once and effectively prioritize work
• Play a thought-leader role by sharing knowledge and best practices within digital marketing
KEY REQUIREMENTS/SKILLS/EXPERIENCE

Minimum Qualifications
• Bachelor's degree required, ideally in Marketing
• Firm understanding and proven experience in the Registered Investment Advisor landscape
• 3-5 years of relevant experience strategizing B2C and/or B2B digital marketing programs
• Must have experience strategizing multi-channel digital campaigns. Strong digital marketing acumen and a proven track record of developing impactful campaign plans and lead generation tactics that drive business results
• Knowledge of the digital project life cycle and agile methodologies
• Thorough understanding of inbound & outbound email marketing, organic and paid search engine marketing, social media marketing, content marketing, website strategy, customer relationship management, and more is required.

Preferred Qualifications

• MBA
• Agency background
• Experience working with Sitecore
ADDITIONAL INFORMATION

At Allianz, we foster a workplace where every person feels welcome, connected and valued.
REFERENCE CODE:

AZL55906213-E


Allianz is the home for those who dare – a supportive place where you can take the initiative to grow and to actively strengthen our global leadership position. By truly caring about people – both its 88 million private and corporate customers and more than 140,000 employees – Allianz fosters a culture where its employees are empowered to collaborate, perform, embrace trends and challenge the industry. Our main ambition is to be our customers' trusted partner, instilling them with the confidence to grow. If you dare, join us at Allianz Group.

Allianz is an equal opportunity employer. Everybody is welcome, regardless of other characteristics such as gender, age, origin, nationality, race or ethnicity, religion, disability, or sexual orientation.


Retiring with financial security. Living life with confidence. At Allianz Life®, every employee knows these are the things that matter. To do what matters means giving employees the tools and opportunities they need to create innovative, industry-leading products, to discover and embrace new trends, and to strengthen the customer experience. As a company, it means creating a culture that is inclusive, where doing the right thing comes naturally, and promoting an environment that develops talent, seeks excellence, encourages smart risks, and recognizes and rewards people for their performance. Doing what matters for employees helps everyone focus on doing what matters most for our customers. Allianz Life. What you do here matters.


Why Allianz Life®? Because we hire people who are dedicated to doing what matters and we give you the quality training, support, and advancement opportunities you need to succeed. As a company known for its financial strength, we offer generous benefits, have a strong commitment to community involvement, a collaborative culture, and a unique level of energy. The result is engaged and more productive employees. From the very first day you join our team, you will know that your contributions are valued. We practice True Balance at our campus by providing a fun work environment, an on-site child development center, a fully staffed fitness center, and a variety of meal options in both our full-service cafe and bistro. And all medical, dental, and retirement benefits are effective the first day you join Allianz Life, so you can focus on what truly matters.

An equal opportunity employer.