Product Marketing Manager, adidas golf

Job description

Country: Japan
Job Function: Production

State / Province: Japan
Position Type: Full time

City / Location: Tokyo
Brand: adidas

Relocation:

Purpose & Overall Relevance for the Organisation:

・Support the product creation process for Golf Category for the Asia Region, ensuring it is consistent with global brand strategy / positioning, and meeting the specific consumer & market requirements for Asia (Japan, Korea, GCA, and SEA) to drive business growth and profitability.

Key Responsibilities:

· Influence and implement strategic product and market direction.
· Manage product creation process for both Japan & Rest of Asia markets and execute fully integrated sell-in packages with GTM counterparts from product brief to sell out process.
· Develop expertise in sport, consumers, accounts, market & trends to build and make decisions on product ranges, distribution, and retail price settings.
· Plan and initiate product briefs building with relevant Dept. (Design, Development and Logistics) which give clear product direction & information.
· Decision making when it comes to product creation such as garment constructions, fabric selections and fitting.
· Analyze & report category business performance.
· Communicate effectively and smoothly to counterparts from other functions (global team, C2C, Design and Development).
· Present ranges/products to Japan & Rest of Asia markets & global team. Also externally to key retailers.
· Maintain all product information systems (MP2, GIM Tool, etc.) for all responsible categories.
· Manage and drive seasonal category plan with target SKU, FOB, GIM and buying volume.
· Build market/retailer network for qualitative product feedback from our key markets.

Authorities:

・None

Key Relationships:

Global Golf Product, Design, Marketing, and CtC Teams; Asia aG BU teams with a focus on Japan team

Knowledge, Skills and Abilities :

・Negotiation skills.

・Communication skills.

・Presentation skills.

・Extensive knowledge on responsible categories.

・Challenging and passionate spirit.

・Leadership.

・Analyzing skills.

Requisite Education and Experience / Minimum Qualifications:

・PC skills.

・English communication skills (GTEC 600 or TOEIC 730).

・Minimum of 2-3 years product creation experience with APP or ACC background.

・Experience in marketing or sales is helpful.