Senior Manager Merchandising BU Core APP Western Europe (m/f)

Job description

Country: Germany
Job Function: Marketing & Communications

State / Province: Germany
Position Type: Full time

City / Location: Herzogenaurach
Brand: adidas

Relocation: Yes

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Purpose

Responsible for creation and execution of the WE short and medium-term objectives for the respective category and delivering across all KPIs.

Implement global strategies in a locally relevant way for WE, considering different consumer needs and distribution channels.

Influence the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.

· Collaborate regularly with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and WE strategic parameters

Key Accountabilites

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Responsible for range selection and alignment process within the parameters set by the WE CTC Range Architecture team to meet the KPI’s

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Responsible for all aspects of merchandising the range including segmentation to meet all KPIs incl. efficiency, productivity, overlap, top line, margin
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Accountable in particular for pricing of the range, including a plan to harmonize pricing across WE, to meet the KPI’s
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Accountable for supporting Global and Country sell-ins to both retailers and assets where required
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Accountable for the input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
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Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
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Accountable for the Forecast for the Category as part of the IBP process
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Responsible for all KPI reporting of the Category
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Accountable along with the BU Analyst for any scenario analysis required relating to the Category
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Accountable for inputting into the overall seasonal, year and SBP for Category
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Responsible for creating most efficient management of local country club and promo needs through the various supply chains
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Understand the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies and act upon
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Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process

Knowledge, Capabilites and Experience

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High professional maturity

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Highly collaborative with strong communication skills
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High influencing skills and ability to make fact-based decisions
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Strong analytical skills
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Structured, organized and process-orientated
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Cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
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Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
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Previous experience in category management/merchandising/ranging
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Strong business acumen, ability to assume a broader perspective (cross-markets/global)
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Attention to detail as error in analysis will have crucial impact on business
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Ability to work effectively within a team environment and under pressure
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Strong organizational skills
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Flexibility to travel internationally
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Strong engaging presentation style
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Intermediate to advanced skills in MS Office
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Fluent in English
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Additional language is an advantage

Qualifications

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University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
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Merchandising/ cross-functional marketing and/or sales experience experience: 5 years
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Experience in a Western European market is required