Manager Merchandising Reebok Classics Western Europe (m/f)

Job description

Country: Germany
Job Function: Marketing & Communications

State / Province: Germany
Position Type: Full time

City / Location: Herzogenaurach
Brand: Reebok

Relocation:

Purpose

Implement global strategies in a locally relevant way for WE, considering the full range of customers and consumers from Top Fashion through to Commercially-Driven.
Influences the development of global strategies through providing clear and relevant commercial input in terms of consumer needs, market particularities, and channel needs.
Collaborates with global counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and Western Europe strategic parameters).

Key Accountabilites

Responsible for range selection and alignment for the lifestyle footwear and Apparel business segments, across entire Western Europe region.

Manage all aspects of merchandising the range including segmentation, pricing, introduction date, in order to meet Net Sales, Margin, and Productivity KPIs

Understands the European consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies

· Support major product launches and presentations providing necessary sales support to ensure an effective sell-in launch process
·
Own range selection and alignment process within the parameters set by the Western Europe Concept To Consumer Range Architecture team to meet the KPI’s

· Support Global and Country sell-ins to both retailers and assets where required
· Input into Global to get the best possible sell-in tools for the category and create augmented tools where required with Category Brand Comms
· Responsible for Commercial Input into Global, and creating and embedding a process with the Countries to ensure their input is made
· Assess and drive all KPI reporting of the Category
· Accountable along with the BU Analyst for any scenario analysis required relating to the Category
· Input into the overall seasonal, year and SBP for Category

Knowledge, Capabilties and Experience

· Experience in consumer insights and understanding (ideally 18-30 male fashion market)
· Ideally, a passion and understanding in sneaker market: buying behaviors and product flow
· High professional maturity
· Highly collaborative with strong communication and organizational skills
· Consumer-focused with product and ranging experience with an understanding of balancing brand and commercial aspects to build channel specific GTM solutions
· Ability to work effectively within a team environment and under pressure
· Flexibility to travel internationally
· Fluent in English

Qualifications

· University degree in business preferred, ideally with marketing and sales focus or equivalent professional experience
· 3 years Merchandising/ cross-functional marketing and/or sales experience experience
· Ideal experience in a Western European market is required