Expire bientôt Adidas Group

Asssitant Manager, Merchandising, CtC

  • Shanghai (中华人民共和国)
  • Marketing

Description de l'offre

Country: China (Peoples Republic of)
Job Function: Sales

State / Province: China (Peoples Republic of)
Position Type: Full time

City / Location: Shanghai
Brand: adidas Golf


& Overall Relevance for the Organization

· Implement business strategies for adidas Golf business and drive the category management
· To build adidas Golf image, consumer preference, consumer loyalty to achieve the company sales and profitability target
· Participate in retail business development seeking, analysis, trade term and cooperation model, process proposal and execution

Key Responsibilities:

· Planning
· Implement aG plan and strategy based on market data—sell-thru, customer and consumer insights.
· Develop seasonal ranges that include national/regional launch flows and comprehensive range structure
· Implement category development plan in alignment with global vision
· Contribute to a fluid commercial input process with full cross-functional collaboration taking into account regional needs and customer/consumer insights
· Implement annual category strategic plan in line with overall company objectives and potential retail business opportunities
· Transfer product knowledge to sales & marketing teams to ensure consistent understanding towards products/key concepts to be able to present a professional image in front of both customers and consumers.

· Management
· Be a means of contact and communication with Global BU
· Coordinate with functional team (Marketing, Operations, Sales, Etc.) to have integrated and on-time category product launches
· Prepare and organize sales training, KA pre-lines, trade meeting presentations, tools and packages
· Coordinate and communicate with global (and regional) colleagues for category plans, performance and review
· Work with customer to have high quality of product assortment every season
· Work with retail customer to execute the integrated go to market plan to drive the retail sales

· Financial
· Ensure products achieve target standard (list) margins
· Assumes responsibility for P/L (up to list margin) of aG

· System and Processes
· Implement seasonal preparation process to facilitate company business cycle
· Conduct sample management according to the sample management process
· Maintain all category relevant systems and files such as: Master Calendar files / forecasting, DMT, RMA, etc.
· Co-ordinate category communications, promotion, product, retail and trade marketing activities to deliver a clear and consistent message to consumers, the trade, and adidas staff in the region
· People Management

· Training and Development
· To some extent, actively participate in departmental level trainings and development initiatives and activities
· Through the internal communications team, communicate category marketing information and initiatives to entire company in a timely fashion

Key Relationships:

· Internal:
· Global adidas Golf BU
· Retail Marketing Team
· Sales Teams
· GCA Merchandising Team
· Operation Team

· External: Customers, Consumers, Vendors

Knowledge, Skills and Abilities :

· Manage Business (Processes and Projects)
· Result Orientation
· Influencing Others
· Planning and organizing
· Conceptual understanding of marketing as brand building tool
· A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
· Strong team player
· Very high level of integrity
· Data analysis skills, planning skills
· Communication skills, relationship management and empathy
· Basic sales skills and customer service knowledge

Requisite Education and Experience / Minimum Qualifications:

· Functional at least 5 years of proven marketing experience with 3~5 years at mid-level with major FMCG, sports or Retail companies
· Bachelor's Degree in business related discipline is required
· Industry – Ideally in apparel/fashion/shoes or FMCG
· Exposure – Sports, brand/category marketing, trade marketing
· Relevant China marketing experience, preferred