Internship - Consumer Engagement & Consumer Acquisition (m/f)

Job description

Country: Germany
Job Function: Marketing & Communications

State / Province: Germany
Position Type: Intern

City / Location: Herzogenaurach
Brand: adidas

Relocation: No

Somewhere, in one of our workshops right now, the future is taking shape. We are constantly working to redefine the way clothing and footwear transforms the pitch, court or course. This is what drives us: the feeling of discovery and the urge to innovate. When we create a product that makes our hearts beat faster, we know we’re onto something.

If this sounds inspiring, you might be one of us: Someone who loves to create the present, as well as shape the future. There’s a reason adidas has been at the forefront of defining sport for more than 60 years: We never stand still. Everyday, we work to improve everything we create.

At adidas, interesting, amazing and inspiring aren’t just ideas. They are what we do every single day.

Want to practice what you've learned at university? Do you want to experience hands-on what your dream job is like? Are you a sports lover who's ready to work in an international environment and take responsibility for your own projects? Then welcome to adidas. This is an opportunity to join a truly international business with an environment that is often described as dynamic, innovative, and culturally diverse. If you share our love for sport and competition and have the drive to be number one in what you do, then consider this option to join our winning team!

Your Tasks:

· Strategize and implement an approach to centralize relevant information on the consumer acquisition into the single consumer view database.
· Liaise with markets, categories and product owners in the domain to document acquisition roadmap, acquisition backlog and acquisition campaigns being executed.
· Work together with consumer engagement leadership team to define KPIs to measure consumers being added to the consumer engagement database across markets, BUs, etc…

Key Objectives:

· Establish the appropriate reporting framework that enables the consumer engagement leadership team and external stakeholders to grasp the current status across consumer acquisition sub-domain.
· Define the recurring process, necessary information sources, people to involve to assure that the consumer acquisition report has the right level of information.
· Align KPIs across acquisition initiatives to measure team incremental number of consumers, active consumers, opted-out consumers across markets and channels.

Your Profile:

· Student of Business administration, Engineering or similar
· Enrolled as fulltime student for the complete duration of the internship. Or in the so called gap year between Bachelor and Master’s degree (EU citizens only! Only applies to EU citizens due to working permit regulations.)
· Fluent English language skills
· Very good MS Office skills
· Team player who enjoys working in an international environment
· Very good communication and interpersonal skills
· Always nimble and constantly adapting to change is part of the digital game
· Passion for sports

Application Deadline: October 28, 2018

Start Dates:March 1st, 2019 or March 15th, 2019

Duration: 6 months
Location: adidas Headquarters in Herzogenaurach (near Nuremberg)

Please apply in the same language as the job description and be aware that applications without a cover letter cannot be considered.

To apply, please visit our website: http://www.careers.adidas-group.com/

Make your move to the World of Sports. Check out: www.herzo.adidas-group.com