Assistant Manager Digital Marketing - Originals & Core (m/f)

Job description

Country: Germany
Job Function: Marketing & Communications

State / Province: Germany
Position Type: Full time

City / Location: Herzogenaurach
Brand: adidas

Relocation: Yes

Purpose

The Assistant Manager Digital Marketing assists indicating the overall digital strategy of the BU in connection with brand management function and delivering innovative and leading execution in digital media.

Accountabilities

· Support leading the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return.
· Assist monitoring that the strategy and initiatives are flawlessly executed.
· Help coordinating agencies on the creation and development of digital campaigns and initiatives.
· Work with cross-functional departments to ensure flawless execution and seamless connection plans:
· eComm, IT, Media, PR, Customer Service, CRM, Retail, etc.
· Support research and coordination of external resources and partners to service the global strategy.
· Assist processing and suggesting priorities in order to get the best return from the allocated budget.
· Link digital analytics to monitor success of digital campaigns and shape future strategies.
· Distribute documentation of project information with internal and external groups.
· Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.

Knowledge, Capabilities and Experience

· Interpersonal/communication skills and level of strategic thinking.
· Some experience in marketing digital campaign development and execution.
· Understanding of an ever-changing marketing landscape and exposure to project management.
· Some experience with digital production process and technical nature of developing digital marketing initiatives.
· Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital.
· Some knowledge of:
· Office software,
· Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
· Analytics systems,
· Standard CMS platforms
· Digital channels (social, owned and emerging technologies).
· Understanding of and passion for the sports and fashion/entertainment industry.
· Presentation and organizational skills.

Qualifications

· Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
· 1+ years’ industry and / or relevant work experience.
· Fluent written and spoken English language skills.

We are looking forward to receiving your application.