Assistant Manager, Brand Communications Training/Young Athletics/Women

Job description

Country: Japan
Job Function: Marketing & Communications

State / Province: Japan
Position Type: Full time

City / Location: Tokyo
Brand: adidas

Relocation:

At adidas Group, our love of sport drives who we are and what we do. But just as a ball is more than leather and thread, and a shoe more than padding and rubber, we are bigger than our products. We don’t just work to create faster shoes and lighter fabrics: We strive to help athletes everywhere perform their best. We believe that it’s hard work inventing the future of sport, and that’s why we love it; that when you push your limits, you make it possible for others to push theirs.

At adidas Group, this drive it what connects us, whether we’re working for TaylorMade, adidas orReebok. We’re all working toward a future motivated by passion, original thinking, and the desire to build upon a proud legacy.

From design to production to logistics to technology, every role in all our brands is connected to this. Our roles span the range of our brands, as well as spanning the globe. No matter what you do, or what country or city you do it in, your work helps make greatness possible.

PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:

Drive an effective and efficient brand activation inTraining, Young Athletics and Womencategories in country /cluster in full alignment with the APAC BA/ BU and Country CTC teams.

KEY RESPONSIBILITIES:

Execute local brand marketing plan in close collaboration with CTC team with support from Category BrandCommslead.

Develop local content, if necessary, in alignment with the Digital Activation team / Sport Marketing team with support from Category BrandCommslead.

Align with the Media Activation team on the media strategy for a campaign execution

Manage the execution of the MWB plan per the BMP

Support local trade meetings with sell-in tools

Align the execution with the Newsroom, EIM and in close collaboration with the Key City team

Manage community operation / activation in close collaboration with Newsroom, EIM and the Key City team

Collaborate with the Omni-Channel Marketing Team on Channel activation.

Support Category BrandCommslead for miscellaneous, i.e. monthly marketing newsletter development.

KPI’s:

NPS (category, key city)

Category Net Sales

Compliance to MWB guidelines

ROMI

Category Market share

KEY RELATIONSHIPS:

Country Sr. Manager BrandComms.Heart Beat Sports/Training

Country BA team (Digital activation, Media activation, Omni-ChannelAct./VM, Newsroom/PR)

CountryCtC/ MOPS team

Country Sports Marketing

FP&A Department

APAC BU

External partners (Agencies)

KNOWLEDGE, SKILLS AND ABILITIES:

Knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)

Ability to develop local marketing plan following global guidelines

Marketing budgetplanning andmanagement

Strong communication skill to internal and external stakeholders

Advanced user of MS Office suite of products

Ability to function as a good team player for both internal / external (agency) through demonstration of 3C behavior.

Requisite Education and Experience / Minimum Qualifications:

University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing

2-3years’ experience in relevant Marketing fields

Fluent in English

Fluent or at least intermediate level in Japanese preferred

Passion for sports