TR & CIS Digital Marketing Manager

Job description

JOB DESCRIPTION:

To lead, develop and execute integrated digital communication initiatives, delivering ROI and competitive advantage and differentiation in line with our business and customer engagement strategies to support EPD portfolio short and long-term strategy in Turkey & CIS & Israel.

• To drive regional initiatives and ensuring alignment and adoption of best practices, guidelines and policies by all Regional EPD affiliates
• To understand the possibilities of digital technologies and translate that into customer value with best in class digital initiatives, mobile, content and usability
• Proactive digital hygiene, monitoring digital analytics and improving or closing poor performing digital assets and improving our digital awareness and effectiveness
• Coordinates and collaborates with Local Brand Managers to produce high business impact technology solutions that drive growth
• Responsible for ensuring digital marketing and technical standards, compliance, regulatory and ethics are implemented and high-quality scores and digital metrics are continuously achieved, in a structured and pro-active manner
• Ensure any digital marketing activities will bring added value to our customers (patients, doctors, pharmacists)
• Support marketing teams in implementing technology best practices, including management of external agencies
• Ensure insight mining is part of the digital agenda
• To recommend scalable content and experiences along the customer journey from awareness to advocacy, leveraging data to ensure customer relevance
• Leadership of content deployment/localization in the selected alternative channels
• To guide successful content strategies across region and support the strategy for customer experiences and ensure successful implementation in our markets
• To drive the digital Acare initiatives delivering doctor, patient, pharmacy advocacy
• Engage Marketers, Medical Advisors, Commercials, FF and other functions into multi-channel communication implementation
• Partner closely with Global Team and affiliates to develop multi-channel communication activities

Core Job Responsibilities:

• Lead digital initiatives in the TR & CIS & Israel Region
• Ensure the digital program design allows ease of access, SEO, navigation and usability and most importantly engagement
• Ensure all digital technology and systems are fully monitored, continuously improved KPIs, usability and are secure from hacking and meet legal, medical, and regulatory and brand requirements
• Apply advanced digital technology to support multichannel communication programs and added value communication strategies
• Manage digital marketing projects execution in time and on budget for assigned products' portfolio including but not limited to acare, websites, video detailing, phone calls, e-mailing, SMS reminder, webinars, webcasts, social sites, apps, video production etc.
• Ensure the systems can support data selection required
• Ensure ROI is facilitated through digital technology
• Work closely with regional insight champions to ensure customer insights are used to shape digital technology design and activation
• Support the marketing in developing digital assets as part of the multichannel and marketing plan
• Liaise closely with other departments and engage stakeholders to ensure the customer centric approach and tools are fully embedded across all integrated digital assets, and ensure ROI is demonstrated
• Ensure maximum use of personalization to deliver relevant messages via the digital channels to the right target at the right time

• Define and drive set of customer centric marketing deliverables (toolkits, guidelines, and best practices) to help business to leverage their capabilities
• Demonstrate appropriate knowledge and understanding of internal departments and culture
• Comply with all the relevant and required OEC procedures, documents and conditions

Minimum Education:

• Professional Diploma in Digital Marketing

• Economics/business university degree (masters equivalent) or scientific degree with strong business acumen preferred but not essential if proven experience matches

Minimum Experience/Training Required:

• Proactive and can-do and assertive attitude is a must with proven track record of driving digital within a business
• Minimum 3 years of international experience in Digital Marketing
• Strong capability and understanding of digital technologies (Web, mobile, , eCommerce, Internet of Things, CRM, Call Center, Augmented reality, Virtual reality, Artificial Intelligence, etc) and continuously getting up to date with the digital innovations
• Experience in the healthcare and pharma and emerging markets as a plus
• Skills: Highly analytical, excellent communication skills, experienced in project management, high level business English (1 other language preferred), team player, innovative, proactive, solution oriented, customer focused, business acumen

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